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Somalux was born out of one family's relentless pursuit of answers.
“Just as Amazon reshaped product distribution and Uber redefined transportation, Somalux is pioneering the Wellness Distribution System — making mental, brain, and whole-body wellness affordable, accessible, and scalable.
I want to be clear: I am not a clinician. I am an entrepreneur and a father who spent 16 years navigating a broken, pills-only’ mental health system with a family member and saw firsthand how it failed families like mine. That experience drove me to search for better options.
Through that journey, I discovered and tested modalities that truly worked — what we now call the Core Four — and built Somalux Systems around them.
What started as my family’s fight for answers has grown into a scalable model that can help thousands of families, reduce costs for employers and government programs, and create new markets for clinicians. This is not just a business plan — it is a mission born from necessity and carried forward with passion, commitment, and proof.”
Be Well Give Light — Rob Howell
To make brain, mental, and whole-body wellness accessible and effective for everyone — by funding the tools, training, and community-based delivery models that traditional healthcare forgot.
We envision a world where:

We’re guided by a diverse team of advocates, practitioners, and innovators committed to rewriting the wellness story.

98 cents of every dollar donated goes to local care initiatives — not overhead. Administrative costs are covered by our for-profit partner, Somalux Connect.

Experienced Fundraising Consultant with a strong track record of success in both political and nonprofit sectors. I bring over 20 years of experience building sustainable fundraising programs, cultivating major donor relationships, and driving strategic campaigns that fuel mission-driven work and political movements. Skilled in donor strategy, grassroots fundraising, event planning, grant writing, and cross-sector partnerships, I thrive at the intersection of advocacy and impact. Passionate about creating systems that inspire generosity and move meaningful work forward.
Learn more about the innovative work we do at Somalux the nonprofit.

The Smiley Face
Soma means body or cell in Latin, and Lux means light. Together, Somalux represents “light for the body and mind.” The smiley face reminds us that Best Mindz R Happy Mindz—wellness begins with joy.
The Four Tips of the X, the Star
Each point of the X carries layered meaning, symbolizing how Somalux reaches across the world and into every dimension of health:
The Heart
At the center is the heart, symbolizing our mission to change “Hearts and Mindz.” By working the Four Corner Offense through the Four Pillars with the Core Four, Somalux builds a Wellness Distribution System that empowers individuals, families, businesses, and communities everywhere.
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